Every so often I get items through the post from Jack Daniels. Most recently was a set of coasters. I like the typography they use on the packaging. The simple black, white and orange are very effective (the orange being a similar colour to the whiskey itself). By sending out small items at no cost to the recipient, they are strengthening the brand by giving a feeling that Jack Daniels cares about its customers and likes to reward them for their loyalty.
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