Monday, 27 February 2012

Madrid 2020 Olympics Logo

The olympics have seen so many different logos, ranging from the good, to the downright awful. The bid by Madrid to host the 2020 Olympics has a mix of both. The creater is 22 year old Luis Peiret, after his entry was chosen as the winner of the competition to design the logo. The sad thing is that the design that won the competition has been modified, and whilst both designs have a typically spanish feel, the second has caused confusion.

 Original design by Luis Peiret

Modified design

It seems as though Madrid is bidding for the 20020 Olympics, not the 2020. The original design makes it more obvious that it is M20, but with the circles being cut off, you lose the communication. Also, the rings have had a mishap as the usual Olympic logo is blue, yellow, black, green and red, and here the black is misplaced with purple. It has a more Spanish feel, and a bit brighter than traditional ring logo, but does it really work as a contender? I'm not so sure.

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