EDF Dancing Advert - My Keepon

Now I'm not the biggest fan of EDF. Had some big issues with them in the past, and so have many other people. Energy companies aren't seen in the best light by their customers, and this new EDF advert is trying to change that.

A small orange flame looking character dances to music whilst standing on difference appliances. The first time I saw this advert I really liked it - I think it's the way it moves and dances - but I had no idea it was for EDF until the very end. A clever advert to keep viewers watching until their newest promotional information is fed into their ears. However much I like this advert, it won't make me change my opinion of them. It does however make me think that they at least have a good team working on their adverts.

From doing a little research around the internet I've found the little orange dancers really do exist! It is a character created by BeatBots called My Keepon. They say "My Keepon™ is an interactive robotic toy for kids of all ages. In its touch mode, it responds to pokes, pats, and tickles with a rich variety of emotional movements and sounds. In its dance mode, it hears the beat in music or clapping and dances in synchronized rhythm." I think it's not just for kids though! They're available to purchase now from shops such as Toys R Us amongst others.

Any just for good measure, here's almost 4 minutes of pure dancing!