Wednesday, 2 November 2011

La Presse new logo

La Presse is a french newspaper based in Montreal and have recently updated their logo.

The new square logo has replaced the previous rounder version, and I've noticed a trend recently in angular shapes in logo design. Squares work really well as they give a frame for other items to be placed around them, both in print and digitally.



With newspapers generally declining as people read the news online, it's important to have a non-cluttered web page where people can find the article they are interested in quickly and without hassle. Some of the websites I find most annoying are the ones which have too much useless tat taking up valuable space! A good grid is essential in all cases.

Image taken from newseum.org

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