Simplifying Logos

Simplifying logos can make them immediately more impressive. I often found when struggling with logo design, to strip it back to the bare minimum and see if the extra bits were really needed. As a brand and the logo becomes more well known, removing the name or any text can be beneficial in giving the look of the company a bit of a facelift.

More recently the Starbucks logo was stripped back, but so have these other examples (image taken from logo design love)