Diet Coke and Jean Paul Gaultier

Diet Coke is still viewed as a ladies drink. Coke Zero is more masculine and has been marketed as such. So a connection between fashion and Diet Coke seems like an obvious thing. At the beginning of 2012 Jean Paul Gaulier was selected as the creative director for Diet Coke. Since then various things have been created to promote the two brands. He isn't the first fashion designer to collaborate with Coke. Karl Lagerfeld, Matthew Williamson and Roberto Cavalli have also worked with the brand.

The obvious change is the packaging. It's an easy and very visible way to get consumers to see the connection between the two brands. There have also been adverts which include the small puppets and Gaultier himself. Posters which feature models using photos of Gaultier have also been created.

I think it's great for designers to collaborate and work on different projects. It must be refreshing to be given a different task, and to be able to make your mark on something that you wouldn't usually have the opportunity to.

Darrin Crescenzi - A Game of Thrones icons

Like many others, I've become obsessed with the series A Game of Thrones. I'm currently working my way through the novels which is taking quite a while as I seem to be really busy at the moment.

Darrin Crescenzi also loved the series, and created a series of icons for each of the families. It was a personal project, and probably quite a nice change from the Nike brand design he usually works on.
It's brilliantly designed, colourful, and a good contemporary take on what could have ended up being too traditional.

A poster was available but has sold out.

Tips for getting a design job

There's so many articles available on the web with help tips for graduates and people looking for jobs. With so many people applying for each job, it's important to stand out and use blogs, websites social networking etc to your advantage.

I recently came across this article on graphicdesignblog.co.uk which outlines the steps that are needed to successfully get that first job in the design industry. It's worthwhile reading the tips from articles such as the one linked, because as a student or graduate, there's still a lot to learn about the industry,

Big Fish Design Studio

I've been looking around the web at design studios for inspiration, and to see how they like to present themselves through their website. One studio that really caught my eye was big fish. They started in 1994, and since then have created "60 brand identities, over 1,000 items of literature, and gazillions of packs, written 27 brand strategies, 32 marketing strategies, a hell
of a lot of words, designed & built over 100 websites, art directed over 1,000 photoshoots, shot many 1,000's ofhigh definition images in our photographic studio, written, designed & produced 140 press ads and have directed & produced our first cinema commercial."

With a very impressive client list, awards, and an obvious love of what they do, big fish are certainly a bright team of creative minds.

Below is a series of work created by big fish. Fresh, clean and beautiful.