eBay Logo Redesign

eBay have announced they have redesigned their logo after seventeen years. I haven't been a massive fan of the original logo. It's seemed rather childish and hastily put together, but over time it's grown on me and the colours and style is now totally associated with eBay.

The new logo has lost the playfulness. It's like the brand is trying to grow up, but whilst doing so it is taking away the community feeling that the previous logo had. I'm not a massive fan of the lack of kerning. The letters should either be how they were previously, or not connecting at all. I do prefer the colours, particularly the blue as it seems to flow more, and my eye doesn't get stuck on the letter b.

It's always going to be a tough job to redesign such a memorable logo, and everyone has their own opinions. This design could have been better, but could have been a lot worse.

Microsoft New Logo - Rebrand

Microsoft are unveiling a new logo, 25 years after the last update. With the company about to release Windows 8, and new versions of almost all of their products, it's the perfect time to freshen up the look. There are so many platforms for the windows products, including desktop computers, laptops, notebooks, tablets, phones and games consoles. It's important to make sure that their brand works visibly and efficiently without any weak points.

Microsoft Old Logo

Microsoft New Logo

Regarding the logo, I feel that it could have been a bit more exciting. This was an opportunity to really go for something new. The 4 squares are quite plain, however the kerning of the letters is perfect and pleasing to look at. I'm not saying that the logo is totally bad, and until I have seen how they are implementing it across the whole brand, it's wrong to criticise.

Toscatti Packaging

At first when I saw the images of these containers I thought it was paint, but after reading further I found it was clever packaging for containers by Toscatti. The creatives behind the design are Anagrama in Mexico. The colours are fresh and attractive, the packaging design is clean and tidy, and the sizes and styles of each container is easily seen. The typeface was designed specifically for Toscatti, and is rounded, friendly and importantly, legible.
I like this design, even if it still does look like paint swatches!

Axis Maps - Typographic Maps

These typographic maps by Axis Maps are brilliant. Often typographic maps created and be too cluttered or don't read well, but these have a very suitable typeface which is legible at small point size. The different colours build up an visually pleasing poster that looks like it has depth. I think these maps work much better showing cities which are built on a grid system. London or even Leeds would possibly create quite a mess which wouldn't be as pleasing to look at.

I particularly like the Chicago version in colour. The creators say...

"Typographic Maps accurately depict the streets and highways, parks, neighborhoods, coastlines, and physical features of the city using nothing but type. By weaving together thousands of words, a full picture of the city emerges. Every letter was carefully placed, taking hundreds of hours to complete for each map."

The posters and letterpress prints are available to buy for $20-150. Cities available are Manhattan, Chicago, Madison, San Francisco, Washington DC, Boston and New York City.

 All photos from Axis Maps.

Jack Daniels Packaging

Every so often I get items through the post from Jack Daniels. Most recently was a set of coasters. I like the typography they use on the packaging. The simple black, white and orange are very effective (the orange being a similar colour to the whiskey itself). By sending out small items at no cost to the recipient, they are strengthening the brand by giving a feeling that Jack Daniels cares about its customers and likes to reward them for their loyalty.

Kerning Game

This game is a really good test to see how good you are at kerning. I got 96/100..was a little wonky on one but got 100% on most! Give it a try!

Kerning game crafted by Mark MacKay for Method of Action