A small orange flame looking character dances to music whilst standing on difference appliances. The first time I saw this advert I really liked it - I think it's the way it moves and dances - but I had no idea it was for EDF until the very end. A clever advert to keep viewers watching until their newest promotional information is fed into their ears. However much I like this advert, it won't make me change my opinion of them. It does however make me think that they at least have a good team working on their adverts.
From doing a little research around the internet I've found the little orange dancers really do exist! It is a character created by BeatBots called My Keepon. They say "My Keepon™ is an interactive robotic toy for kids of all ages. In its touch mode, it responds to pokes, pats, and tickles with a rich variety of emotional movements and sounds. In its dance mode, it hears the beat in music or clapping and dances in synchronized rhythm." I think it's not just for kids though! They're available to purchase now from shops such as Toys R Us amongst others.
Any just for good measure, here's almost 4 minutes of pure dancing!
