Sunday 7 November 2010

Terrible Packaging

This is an example of dreadful design.
I really don't understand what Wella were thinking. This packaging is so dull and dated that it doesn't stand out on a shelf full of colourful, shiny, vibrant hair dye boxes. Also I don't understand how they can put 'brand leader' in the top right corner.
Maybe it's meant to be a joke?
Who knows!

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