Friday 21 October 2011

Morrisons Own-Brand Range

Morrisons recently redesigned their own-brand range of products. The company chosen to undertake the project was Coley Porter Bell, who also designed the Tesco Organic range.


With more people unable to afford dining out, it is important to make the dine-in ready meal/cook at home ranges to seem like something special and a treat. The bistro range does that, with black packaging and warm foody coloured accents.

According to Design Week, the Morrisons Value range will be next to have a facelift. I'm expecting great things!

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