More4 Rebrand

I'm loving the More4 rebrand. Designed by Man vs Machine, it's more suited to the current type of programmes that are shown on the channel. The colour palette is much brighter, and I must say that the green which was previously used, was appealing at first and stood out from other channels, but it became more unappealing throughout the use. Maybe I watched the channel too much and just became too familiar with it, so it lost its spark. The triangles flip through the colours and brings the logo to life. Usually having so many colours doesn't work in a logo, but More4 is now an exception, and it also works very nicely on the grey background.

Man vs Machine did a spectacular job working with Jason Bruges Studios on the triangle flip installations. They've thought the idea through thoroughly and progressed to make something stunning to watch.

I do like the slight nod to the original channel 4 logo, and who knows whether this rebrand will stand the test of time, or whether the channel will undergo another facelift in a few years.

 New Logo

Old Logo