In November 2010, 'I Wish It Was' began in New Orleans. The idea created by Candy Chang was for people to stick specifically created stickers onto empty store fronts and write what they would want to be there. It's a very interesting way for people to get their opinions across, and for the people in charge to make decisions based on what the public need. The stickers look similar to the famous 'My Name Is..' stickers, but instead say 'I Wish This Was..'
The responses ranged from answers such as 'a bakery' to more personal 'the place we kissed for the first time' and also funnier 'less expensive'.
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