Wednesday, 15 August 2012

Australia Cigarette Packaging Law

An Australian court has backed a new law which stops all branding on cigarette packets. Instead the packaging will now be olive green and will feature graphic health warnings and images on smoking related illnesses.

The tobacco companies are huge, and I'm sure they will have tried to fight this new law, but I think that they probably presumed that the law would not be successful. Smoking laws have been getting stricter, with people not being able to smoke in public places in the UK, even at bus stops. I personally agree fully, and think that people who don't smoke should not be subjected to other people's harmful

Regarding the branding of cigarettes, it has been getting more restricted over the last 20 years. Advertising on tv ceased in the mid 1990s, with shops following in 1999. As with alcohol, the cigarettes can't promote that they are good for your health, make you look cool, professional or calm you down. It's all up to the recognisable logos, the colours, shapes and styles. Tobacco companies have argued that it will be easier for fake cigarettes to be sold, as the packaging will be easy to copy. I think this is probably true, but I think that preventing the companies from using bright, attractive packaging will be a step forward in stopping people smoking.

Britain is considering a law on plain packaging also. Australia have paved the way for other countries to follow in their footsteps, to try protect the health of their nation.

I hope that this law stays as it will hopefully save lots of lives, free up hospitals and clinics from people who have smoking related illnesses, and promote healthier living.

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