Coke Zero and James Bond Skyfall

After the success of Quantum of Solace, Coke Zero are teaming up with James Bond once again for the 2012 film, Skyfall. I thought their 'Unlock the 007 in you' slogan was good, but the Coke Zero Zero 7 idea was brilliant. I love a play on words - it seems simple but it takes a clever brain to implement the idea successfully.
In my opinion, Coke Zero has always been aimed at men. Diet versions of food and drink are certainly marketed towards women, and Coke Zero have made it ok for men to have a lower calorie drink without losing any of their macho image. James Bond is most definitely a macho man, and to associate the two brands works perfectly.
Below are some images of the Quantum of Solace Coke Zero promotion.

I'm looking forward to seeing the new promotional material, and if it beats the past offerings.